Online Marketing South Africa - internet marketing specialists

2KO is a specialist seo and online marketing company in Cape Town South Africa, and operates through our specialist online marketing company called First Place, which studies trends and applies carefully learned skills to making a web site more readable and more "rankable".

Online marketing is more than just being about web sites being well designed and put together. The best web businesses must market themselves and this can be done through pay per click sponsored link services or through generic long term SEO. The job of the SEO team is generating website traffic. There are numerous techniques that we use to increase a site's ranking for various Internet Search Engines and directories, in order to increase traffic to that site and thereby increase enquiries and ultimately business.   

Every day on Google alone, there are 200 million searches. There is a simple rule that most web users live by. When you do a search, you always try the sites that come up first. If your site is not on the first page, it is probably going to languish in the realm of almost there forever. The reason the sites that come up on the top page do come up there at all, is because of a good reason. The site has been carefully optimised or it simply contains the most relevant information pertinent to the search term typed in. Promoting your business on global search engines and service directories will give you a share of the many hundreds of thousands of product enquiries that are made daily on the Internet.   

Site owners will spend vast amounts of money creating good sites, even with good content and then not consider the follow up and even more important process of search engine positioning. In order to get your site seen, it must be one step ahead of the rest and that does not come automatically as much as you would wish. If you would like to test your site for this it is quite simple. Go to Google or Yahoo or any other top search engine and type in a phrase or word that you think your customers will type in to when looking for a service like the one you offer. Does your web site appear on the top page or in the top few pages? If not, it needs some work.   

Whilst there are many techniques that come to bear, there is no guarantee that you will come up in number 1 position in Google or any other search engine. But there are things which our team can do to enhance your sites chances and in many cases we will get you on the first page.

cape town   south africa online-marketing