The Louis Vuitton company carefully cultivates a celebrity following and has used famous models and actresses such as Jennifer Lopez and most recently Madonna in its marketing campaigns. Breaking from their usual traditions of employing supermodels and celebrities to advertise their products, on August 2, 2007.

Louis Vuitton is also one of the most counterfeited brands in the fashion world due to its image as a status symbol. Only a small fraction of products bearing the LV initials in the general population are authentic. How to spot a fake